The Power of Hashtags: 5 Tips to Using Them Properly - Social Media Week

The Power of Hashtags: 5 Tips to Using Them Properly - Social Media Week: "But, as Jimmy Fallon and Justin Timberlake proved, there are a couple key ways you can turn the potential of hashtag into a cringe-worthy moment.

Tagboard’s Founder and CEO, Josh Decker, led a Masterclass that made the dos and don’ts of hashtags the first thing on the agenda.

Here’s your guide to upping your #Hashtag game, courtesy of Masterclass: The Power of Hashtags: Case Studies and Mechanics for Both Users and Brands:"



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Grant Giving Investment Areas - Cisco Foundation @ Cisco

Grant Giving Investment Areas - Cisco Foundation @ Cisco: "Economic Empowerment        
Cisco's strategy is to encourage employment success, entrepreneurship, and long-term self-sufficiency by providing access to skills, knowledge, and financial products and services via technology-based solutions. What we look for:

Programs for underserved populations transitioning from education to workforce or re-entry to workforce.
Solutions that facilitate widespread and equitable access to resources needed to achieve economic self-sufficiency and participate in local socio-economic development.
Tools which increase the reach, efficiency, sustainability, transparency and social impact of microfinance institutions to provide more access to financial products and services."



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How to improve your SEO by setting up a multi-national Wordpress site - Smart Insights Digital Marketing Advice

How to improve your SEO by setting up a multi-national Wordpress site - Smart Insights Digital Marketing Advice: "nstead of creating new versions of posts and pages in the specified language, qTranslate uses just one page or post – which can then be modified to allow different page titles and body content.

Each language has its own page title field and there are tabs to allow the user to select and insert content in the different languages determined in the set up above."



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How to improve your SEO by setting up a multi-national Wordpress site - Smart Insights Digital Marketing Advice

How to improve your SEO by setting up a multi-national Wordpress site - Smart Insights Digital Marketing Advice: "How much does it cost?
WPML costs $29 for the basic and $79 for the complete solution. The examples above were using the basic solution. The complete solution has the ability to translate admin text, manage attachments in different languages and provides multi-user translation management – which is useful if a large team of translators is working on the site. Alternatively you could use qTranslate, which is completely free.

Configuring qTranslate

qTranslate is even easier to install than WPML because it is available for free within WordPress’ plugins library."



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Review of Alexa.com

Review of Alexa.com: "Do they have a membership area to their site? If they host it on a subdomain you can see how active they are. Having anywhere near 5% or 10% of your traffic in the private member's area is quite good if you have a well connected high traffic website. You can also see that our tools subdomain is a quite popular section of our site.
Top Search Queries"



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Review of Alexa.com

Review of Alexa.com: "This shows the percentage of their traffic which comes from search engines. If it is abnormally high, that might mean the site has a search-heavy focus and needs some thickening out in terms of community participation and developing other traffic streams. If it is abnormally low, and you have similar link profiles to other sites that are higher, then it might mean that you are missing some important keywords that you should target. This is where digging in for more data with a tool like SEM Rush or Compete.com shines."



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Review of Alexa.com

Review of Alexa.com: "Who is sending them traffic? In many ways this can be unsurprising, but certain sites end up being more or less dependent on social media due to certain things like if they appeal to younger or older customers, what they are doing offline, if they are producing linkbait relevant to a specific audience which is heavily integrated into social media.
This can also help you locate some advertising locations, figure out how reliant they are on search, and help you see which sites in the vertical they are closely aligned with. DoubleClick Ad Planner also has a pretty awesome traffic affinity feature."



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