Review of Alexa.com: "This shows the percentage of their traffic which comes from search engines. If it is abnormally high, that might mean the site has a search-heavy focus and needs some thickening out in terms of community participation and developing other traffic streams. If it is abnormally low, and you have similar link profiles to other sites that are higher, then it might mean that you are missing some important keywords that you should target. This is where digging in for more data with a tool like SEM Rush or Compete.com shines."
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